The design focus on rebranding the bookstore and targeting the global markets to lead a new experience of reading experience and enjoying life. The bookstore is located in NYC and is open 24 hours a day, so it is called Open Book. OpenBook has been widely considered one of the foremost independent booksellers in America. OpenBook specializes in illustrated books on architecture, interior design, fashion, photography, cookery, fine and applied arts, literature, and foreign language books.